I made the newspaper this weekend- the Saturday front page. Before any of you congratulate me, don’t. A candidate I was doing social media for politically got hit with a rocket, and her campaign is a mess. Basically, she probably supported Donald Trump. That’s not a good idea when you want the Democratic Nomination for District Attorney.
Without boring you with the details too much, the candidate is currently the Chief Public Defender of Northampton County, appointed by the Democratic County Executive. She’s been a significant donor to Democrats such as our Congresswoman, State Senator, current District Attorney, County Executive, and Mayor of the County’s largest city. I had served with on the transition team that built the current county government. She switched parties in November to make this run, which really wasn’t the best thing politically, but I took her at her word that she wasn’t a Trump supporter in 2016. There were rumors during the race of her support and having aTrump sign in her yard, but those were denied too. Then the picture above surfaced, suggesting strong reason to doubt those denials. I resigned last week, quietly. I felt it was the appropriate thing to do.
That’s all context, not really the point of why I’m writing this. In so far as I can tell it, that race is over- Trump is a non-negotiable in a Democratic Primary. I don’t have much more to say about the race. Since I’m involved though, I have a few thoughts:
- When neighbors are in conflict over a political race, our politics are dangerously toxic. This whole story happened because the candidate’s neighbor took pictures of the sign on her door. She did that because they had altercations during and about the 2016 Election. I’ll be charitable here- it’s weird to take pictures of your neighbor’s political signs to use against them later. Like, that’s the kind of thing that makes me want lots of space and no neighbors. Yes, this person supported Hillary (like I did, as an employee of her), but I still find this concerning. You know what concerns me more though? Neighbors being in conflict over an election. This isn’t healthy. Most of you will never spend two minutes in conversation with a Presidential candidate. You shouldn’t be so emotionally invested in them that you’re ready to drop the gloves with your neighbors over them, or in this case, fight over yard signs. Trust me, I have spent time with candidates.
- Candidates, please don’t omit things when talking to your team, just because you don’t want them to get out. Yes, you did something bad before. Maybe you slept around, or you were a big partied when you were young, or you fell behind financially (I know nothing about these sins). If you have no past, particularly no negative past, voters should seriously doubt you and examine you. Obviously if you’re a convict, it might disqualify you (I’m not sure anymore). Here’s the reality though- whatever it is, it’s coming out in your campaign. Assume it. Own it. Put your spin, your story on it first. We all make mistakes. You voted for Trump? That was your choice. Tell us that, and why you changed, before someone else tells us about it. They don’t have the context you have. They won’t be nearly as kind to you as you will be.
- If you want to have a political “change of heart,” actually have it and present it to the public. The problem with switching political sides is that it’s usually one of two reasons- either your party has changed to the point you can no longer support it, or you’re an opportunist. Sometimes, it can even be both. The problem is, to claim it’s something actually changing and not naked opportunism, you need to get out ahead and explain it. You need to explain the catalysts for your move. You also need to stay consistent then. You also need to not get caught in any lies. Basically, be honest and transparent.
- It’s amazing what decides elections. A three year old yard sign trumps (pun intended) the policy positions, debates, qualifications, and speeches. Our politics are so tribal, so toxic, that anything that casts doubt on you personally matters more than what you’re running for. I’m not saying personal failings shouldn’t be a consideration, but I’m also saying we all have a lot of them. Whether they’re personal, financial, or past associations, we all have things we shouldn’t be proud of, or we haven’t lived. In this case, it’s a yard sign. Should it have mattered? Actually, probably, yes. But we should be generally more measured in reacting to these things.
- Operatives should never consider it a good day when they’re in the press doing anything but representing their candidate. I saw my name in the paper and cringed, and that was in spite of the fact the writer was really nice to me. She quoted me properly and presented me evenly. The point is that I’m not the candidate. Not the star. Not the story. And I don’t really want to be. I want to go to work, do my job, and be done. There’s no score worth settling, publicly, nor should anyone want to read me trashing a former client. And I didn’t. But I still didn’t want to be a story.
God speed, America. God speed.